Environmental graphics for TD Bank’s flagship location in the heart of Yorkville, Toronto.

CLIENT

Toronto Dominion Bank

ROLE

Designer, KerrSmith Design

SCOPE OF WORK

Art direction
Exterior graphics
Reception Sign
ATM privacy screens
Office windows
Research

PROJECT DESCRIPTION

KerrSmith worked with Bortolotto Architects to design the environmental graphics for this premier flagship branch of the TD bank in central Toronto. The scope includes exterior graphics, gateway signage, ATM privacy screens, office windows, image research and art strategy, digital migration signage and the welcome and menu boards.

I developed sketches and aided the team in determining the right image strategy and messaging. We finalized our design vision, entitled “Heart of Yorkville”, that celebrated the location, charm and history of the neighbourhood. From there, I refined the patterns and
graphics for the windows and privacy screens as well as rendered signage concepts. For the individual office spaces, I researched and selected a shortlist of photography that are framed for display.

Chrysant Jonatan

© Chrysant Jonatan 2022