Reimagining one of Canada’s most iconic kitchenware brands.

CLIENT

Canadian Tire

ROLE

Designer, KerrSmith Design

SCOPE OF WORK

Research
Strategy
Visual Brand Language (VBL) book
Art direction of photography
Product design
User experience design
Promotional materials
Presentations
Reports

PROJECT DESCRIPTION

We worked closely with the internal design team at Canadian Tire to create a full Visual Brand Language (VBL) strategy for the relaunch of iconic Canadian brand Paderno. Our work included extensive market assessment, ergonomic functional exploration, ethnographic research, form development, material palette creation, user experience modeling and detailed design of hand tools, cutlery, cookware, bakeware and over 10 electronic appliances.

I was heavily involved in the appliance design which included all aspects of user experience such as user interface design, sequence planning, programming guidance, icon development and design of all controls and displays. From the development of user flow charts, I designed the screens, icons, and sequencing for each appliance and prepared art files with detailed specs for production.

An extensive user flow chart was developed to map out the user interface for all 11 countertop appliances.

Chrysant Jonatan

CONTACT