Public Consultation, Strategy, Website, Brand & Visual Identity, for the Redevelopment of the St. Lawrence Centre for the Arts

CLIENT

CreateTO & TOLive

ROLE

Designer, KerrSmith Design

SCOPE OF WORK

Research
Engagement
Website
Prototyping
Interactive map
Strategy report
Logo/Brand
Presentation

PROJECT DESCRIPTION

For this public consultation project to re-imagine the St. Lawrence Centre for the Arts in downtown Toronto, we created detailed terms of engagement, a communications plan, website content and design, and digital surveys. A significant part of the first phase of
the engagement was the creation of a community survey delivered electronically. We designed the survey to be fair, open minded and accessible.

Due to the pandemic, and the necessity for “remote” townhall meetings the website for STLC NEXT became the most important face and touchpoint for this project. The site published the full story, sharing background information, historic photos, a detailed site map, and listed those involved. It shares the full terms of engagement, consultation plan, meeting notes and schedule. We also designed an identity with logo and graphic styles to help the brand and communicate the project.