Broadening reach, expanding services and increasing accessibility to customers through a mobile app.

PROJECT PROMPT

Design a menu and payment app for a cafe in your city

ROLE

Designer, Google UX Design Certificate

SCOPE OF WORK

Competitive audit
Research
Interviews
User Journey Map
User personas
Wireframing
Prototyping
Usability Testing
WCAG Standards

PROJECT DESCRIPTION

Silvercreek Socialhaüs is a coffee shop and cafe situated in the heart of downtown Georgetown, a small suburban town on the outskirts of the Greater Toronto Area. They pride themselves in offering the best tasting, organic, fair-trade coffee and having friendly baristas who know your name and regular sandwich order. Having comfortable seating, charming decor, and free Wifi, they attract visitors who come in to work or study.

Research was conducted to frame the problem and determine user needs including a competitive audit, interviews, the creation of customer journey maps and user personas. Insights extracted from this phase guided the design process where storyboards, wireframes, low-fidelity prototype and a final high-fidelity prototype were created. Two usability studies were conducted to ensure needs were met and that the navigations were in the right sequence.