Modernizing classic works of literature into the 21st century.

CLIENT

University of Toronto

ROLE

Designer, Freelance

SCOPE OF WORK

Season identity
Advertising
Program brochure
Season poster
Maps
Calendar
4 posters for main-stage plays

PROJECT DESCRIPTION

Theatre Erindale is the production company of the Theatre & Drama Studies Specialist Program offered jointly between the University of Toronto Mississauga and Sheridan College. Performance venues include two intimate and flexible black-box theatres: the Erindale Studio Theatre and the MiST, both at the University of Toronto Mississauga.

For the 2016-2017 Season, Theatre Erindale requested for a total reconstruction of the program’s image. A more urban and contemporary look & feel was needed in order to attract more youth and students. Inspired by the clean lines and bright city lights of downtown Toronto, particularly Yonge-Dundas square at night, this concept was developed, printed and advertised throughout UofT Mississauga's campus.